Hart Product Family Photography

My Role
Website
Collaborators

Producer: Angel Ruff
Photographers: John Talbert, Lonnie Hoke
Gaffers/Grips: Josh Rivenbark, Bart Boatwright, Kerstyn Scott, Anthony Castro
3D Director: Vance Bowman
Set Builder: Greg Houghton
Editor: Hoyt Ramey

About the CLient

Hart, part of TTI's family of brands (alongside industry mainstays, Ryobi and Milwaukee), made its debut at Walmart in 2019. The brand offers a wide range of power tools, hand tools, outdoor power equipment, and floor care products designed to cater to the needs of both casual and serious users alike.

Challenge

In an industry where brands define themselves across the aisle through a consistent use of visual product design, family photography is a valuable tool for a company to showcase their range and growth to consumers and investors.

Solution

I've directed numerous product family shoots, leading teams of photographers, grips, 3D modelers, and post-production editors to showcase the brand's ever-growing product lines.

Challenge

In an industry where brands define themselves across the aisle through a consistent use of visual product design, family photography is a valuable tool for a company to showcase their range and growth to consumers and investors.

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